abuelo turns 99. or maybe 100.

his family records say he’s 99 – his military records say he’s 100. nobody really knows, so next year he’ll celebrate his 100th again just to be sure. you would NEVER KNOW he’s 99 (or maybe 100). his mind is sharp as a tack and his body is in better shape than most americans half his age. in fact the last time we visited abuelo, he was all stove up because he fell while riding his bicycle. all that and the guy plays a mean game of dominos. see you next year at your 100/101 year party, abuelo.

_JM_7444

, , , , , ,

1 Comment

spec nike commercial – first experiment with canon raw

so the wizards over at magic lantern have figured out how to hack canon software to shoot raw video. no more compressed .mov files – but real raw video. it’s gorgeous. kind of dreamy, even. but it IS a hack, and the workflow is a little less than dreamy. like everything else, once you pass the learning curve it starts feeling more comfortable. there are still some bugs in the system and glitches happen – but it’s an open-source work-in-progress and gets better daily. i actually shot this piece a few months ago and the quality of the builds lately have been a lot more reliable.

i whipped up this spec commercial to get my feet wet with the whole canon raw process. my inspiration was, “what if a girl loved running so much she ditched her date to go running?” so i built the storyboard, called a couple friends, and we went for it. it took maybe 4 or 5 hours to shoot everything. my favorite part of the night was shooting the running scenes. i conned my friend sam to drive me around on his moped so i could track our runner. we dropped off everything but the bare bones at our base camp and headed to our location. now imagine this, me on the back of the moped, sitting backwards – wearing a backpack on my chest with a c-stand arm jutting out supporting my key light (a small LED setup) – holding my steadicam merlin 2 rig – and best of all, i left my gaf tape at our base camp, so i had to cover the moped’s brake light with my leg so it wouldn’t hit my actress – all the while trying to balance and not fall when speedway sam took off like he was racing a funny car in the quarter-mile.

big hug and sloppy kiss to all the wizard-magicians over at magic lantern for making raw video on an SLR possible. xoxo

, , , , , , , , ,

Leave a comment

kind

here’s a sneak peak of an ad campaign i shot for Kind Snacks. these photos are from NYC, Boston, Philadelphia, and SF.  check out a few more here:

http://joshmaready.com/new-work/thumbs/

full story coming soon…

kind_ooh_bos_kiosk_sideKIND - NY - Taxi Tops - 08-19-13 (10)KIND - Phildelphia - Double Decker Buses - 08-19-13 (3)KIND - Boston - Commuter Car Cards - 08-19-13 (3) KIND - Boston - SRKs - 08-19-13 (1)KIND - Philadelphia - Digital Bulletin - 08-19-13 - #116.10 (2) KIND - SF - Cable Car Queen - 08-19-13 (2) KIND - SF - 2-Sheets - 08-19-13 (7)kind_ooh_b1_nyc_r4_taxitop

, , , , , , , , , , , , ,

Leave a comment

dream big

you ever heard someone singing while listening to headphones? they’re all wrapped up in the music feelin the flow, and in their fantastical daydream they’re totally crushing it – but in reality they sound like a dog howling at the amberlamps. i see it all the time on the subway and it eventually inspired this spec commercial.

thanks to actor gerard renison for responding to my email, “i have a project i want you to be a part of – it’ll make you look awesome. and ridiculous. you interested?”

thanks to rachael, the subway passenger. she had a very, very long day of shooting before she met up with us and i’m pretty sure the pissed-off look was authentic. thanks for hangin in there.

massive thanks to music artist MaLLy. listen to the full mp3 of this song, “Shine” HERE

check out MaLLy’s SITE, TWITTER, and FACEBOOK

, , , , , , , , , , ,

3 Comments

i’ve been immortalized! sorta.

just found out a picture i took a long while ago has been turned into a tattoo. that’s a first for me.

sb_tat_2

SB_tat

, ,

Leave a comment

i am unbeautiful

i’ve always been fascinated with the concept of beauty and why people feel attractive or unattractive. one might feel attractive for having a particularly strong facial/bodily features, and another might feel unattractive for having the same features. as styles and fads come and go, the light by which we perceive ourselves is constantly flickering. it’s so wild to think about. in 2007 i decided to post ads on craigslist and some other online classified ad sites searching for people who felt ugly or unattractive who would be willing to let me interview them and take their photo. i interviewed and shot  4 people, but i ran out of free time and the project got buried under the massive pile of everything else in my brain. now, years later, i was digging through the mountain of stuff in my head and found the project. i changed the art direction a little and added video to the mix. now, finally i give you i am unbeautiful.

jacqui

kate

george

eric

brittani

, , , , , , , ,

3 Comments

type 1 diabetes

diabetes is one word, but covers two diseases. when people mention “diabetes” they’re most likely talking about type 2 diabetes. type 2 diabetes usually develops in people because of the way they choose to live their lives – but type 1 diabetes is an autoimmune disease in which the body attacks and kills off its own insulin producing cells. in fact, most people with type 1 diabetes prefer to call it “type 1″ or “T1D” to differentiate themselves from others whose diabetes developed because of their lifestyle choices. people who have T1D have to regulate their blood sugar by injecting insulin into their bodies. insulin is a hormone that allows the body to metabolize glucose. to inject insulin, they can use a syringe or insulin pen (looks like a large pen with a needle. it has a multi-dose cartridge with selectable dose amounts), or a small insulin pump (about the size of a pager) they can wear 24 hours a day that feeds a pre-programmed amount of insulin through a cannula (small tube with a needle) into the subcutaneous space (under the skin) somewhere in the body. there are 5 or 6 things that affect blood sugar and we can only measure two of them, so regulating blood sugar is a delicate 24/7 balancing act that can’t be taken lightly – but that doesn’t mean it has to slow you down…

in 1983 bill carlson was the first person with T1D to finish the ironman triathlon. ever since he’s inspired others with T1D to turn stumbling blocks into stepping stones. here are some pictures i shot in san diego of a crew of triathletes and friends who have T1D who were training for an upcoming race.

_MG_7150

_MG_7359

the crew would stop every 30 minutes or so for a quick blood sugar check

the crew would stop every 30 minutes or so for a quick blood sugar check

_MG_8286

_MG_7976

, , , , , , , , , , ,

1 Comment

Follow

Get every new post delivered to your Inbox.

Join 34 other followers