mareadyphotography

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m-e-t-h-o-d maaaan

when i bent over to grab my camera, method man said, “crack kills!” then he laughed and said, “your butt crack looks like a woman’s cleavage!” i stood up with camera in hand and said, “thanks, man! that’s one of the nicest things i’ve ever been told.” then we all laughed and started shooting. method man is hilarious. and the man really does have a method. he takes care of business and doesn’t waste any time, but he makes it all happen in a really laid-back kind of way. we were shooting the “making of” his song “The Oath” for HBO’s Game of Thrones Mixtape volume II. as a big fan i was happy to have mef in front of my camera, and even happier that he thought so highly of my butt cleavage.

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aqua wellness resort in nicaragua

i spent a week and a half in nicaragua shooting photos and video at Aqua Wellness Resort. that place is top shelf. i could say all kinds of nice things about the beautiful views, the food, the feel, the amenities – but it’s just so much easier to say, “that place is awesome! see for yourself!” besides, if it’s longer than a tweet nobody really wants to read it anyway. it’s like trying to order from a nyc diner menu – around page 27 you snap out of it and have no idea what you’ve been staring at for the last 15 minutes. you’ve probably given up on reading this already (if you even started) and got distracted by all the pretty pictures. still reading? well good luck because i’m just babbling. can’t really seem to wrap this up. i guess i feel that if i keep dragging this on, my charm and wit will kick in and give me inspiration for a closer. mmmm nope.

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Ridgecare really cares

in the post below i mentioned shooting some videos for Ridgecare in NC. here is the “our story” segment we shot:

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mallwalkers

my little brother is the VP of sales and marketing of Ridge Care Senior Living Communities. the first and most important thing you should know is that the Ridge Care family of facilities are NOT nursing homes, so don’t call them nursing homes – unless you do it just for fun to ruffle my brother’s feathers and watch him start to twitch while he explains that they are NOT nursing homes. my little bro asked me if i’d shoot some photos and videos for ridge care so i drove an SUV chocked-full of equipment back to my motherland of NC and made it happen.

i was really impressed with the whole operation. every facility we shot at was clean and classy. all the staff we interviewed – from the head honcho all the way down the line – felt like they really cared about what they were doing; and all of the residents and residents’ family members we interviewed had nothing but good to say. it was nice to see people who couldn’t or didn’t want to live alone find a dignified place to call home.

one day i was talking to my brother and randomly mentioned that i wanted to interview mallwalkers – just to see what makes them tick. my brother got excited and said, “Well, we can do this! Ridge Care actually sponsors a mall walking group called Hearts and Soles. Do you want me to make some calls and set you up with some people to interview?” when i told him “Heck yes,” he got on the horn and a few minutes later said, “Be at the mall tomorrow at 8am.”

and just like that…

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christmas sweaters for your coffee mug

last year i shot a christmas social media campaign for coffee-mate. because nothing says elegance like a fuzzy wool coffee mug holders lavished with snowmen, slices of pumpkin pie, and blinking christmas lights. when it launched the social media chatter went wild. i loved peeking in on the action and reading the posts between the mug mittens haters and those who were absolutely crazy about them. regardless of what side you’re on the campaign created a hot buzz – and that is what we were after. Screen Shot 2015-04-09 at 1.18.29 PMScreen Shot 2015-04-09 at 1.27.20 PMScreen Shot 2015-04-09 at 2.00.20 PM Screen Shot 2015-04-09 at 2.00.09 PM

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happy valentine’s day

here is a valentine’s day cut of some footage i shot for maidenform:

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ray’s candy store

60-some years ago Asghar Ghahraman wanted to live in america but he couldn’t afford the trip – so he did what any other level-headed iranian would do: he joined the iranian navy, waited 9 years to dock in america, jumped ship, and swam to the land of liberty. the next few months took him far south, then far north. being homeless in nyc, he realized the american dream of building something out of nothing. at the time of this interview, mr. ray (he learned spanish to forge a drivers license/new identity as “raymond alvarez”) is 81 and has been running his candy store on avenue A. for 40 years without ever taking a vacation. i love this guy, i love his store, and i love his chocolate milkshakes. this is my tribute to the nicest guy in the east village.

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