Archive for category video
little stop motion i shot for maidenform
another couple of quick videos i shot for maidenform
my little brother is the VP of sales and marketing of Ridge Care Senior Living Communities. the first and most important thing you should know is that the Ridge Care family of facilities are NOT nursing homes, so don’t call them nursing homes – unless you do it just for fun to ruffle my brother’s feathers and watch him start to twitch while he explains that they are NOT nursing homes. my little bro asked me if i’d shoot some photos and videos for ridge care so i drove an SUV chocked-full of equipment back to my motherland of NC and made it happen.
i was really impressed with the whole operation. every facility we shot at was clean and classy. all the staff we interviewed – from the head honcho all the way down the line – felt like they really cared about what they were doing; and all of the residents and residents’ family members we interviewed had nothing but good to say. it was nice to see people who couldn’t or didn’t want to live alone find a dignified place to call home.
one day i was talking to my brother and randomly mentioned that i wanted to interview mallwalkers – just to see what makes them tick. my brother got excited and said, “Well, we can do this! Ridge Care actually sponsors a mall walking group called Hearts and Soles. Do you want me to make some calls and set you up with some people to interview?” when i told him “Heck yes,” he got on the horn and a few minutes later said, “Be at the mall tomorrow at 8am.”
and just like that…
here is a valentine’s day cut of some footage i shot for maidenform:
60-some years ago Asghar Ghahraman wanted to live in america but he couldn’t afford the trip – so he did what any other level-headed iranian would do: he joined the iranian navy, waited 9 years to dock in america, jumped ship, and swam to the land of liberty. the next few months took him far south, then far north. being homeless in nyc, he realized the american dream of building something out of nothing. at the time of this interview, mr. ray (he learned spanish to forge a drivers license/new identity as “raymond alvarez”) is 81 and has been running his candy store on avenue A. for 40 years without ever taking a vacation. i love this guy, i love his store, and i love his chocolate milkshakes. this is my tribute to the nicest guy in the east village.
i shot (and was the superstar) in this web commercial for scotts lawn care
so the wizards over at magic lantern have figured out how to hack canon software to shoot raw video. no more compressed .mov files – but real raw video. it’s gorgeous. kind of dreamy, even. but it IS a hack, and the workflow is a little less than dreamy. like everything else, once you pass the learning curve it starts feeling more comfortable. there are still some bugs in the system and glitches happen – but it’s an open-source work-in-progress and gets better daily. i actually shot this piece a few months ago and the quality of the builds lately have been a lot more reliable.
i whipped up this spec commercial to get my feet wet with the whole canon raw process. my inspiration was, “what if a girl loved running so much she ditched her date to go running?” so i built the storyboard, called a couple friends, and we went for it. it took maybe 4 or 5 hours to shoot everything. my favorite part of the night was shooting the running scenes. i conned my friend sam to drive me around on his moped so i could track our runner. we dropped off everything but the bare bones at our base camp and headed to our location. now imagine this, me on the back of the moped, sitting backwards – wearing a backpack on my chest with a c-stand arm jutting out supporting my key light (a small LED setup) – holding my steadicam merlin 2 rig – and best of all, i left my gaf tape at our base camp, so i had to cover the moped’s brake light with my leg so it wouldn’t hit my actress – all the while trying to balance and not fall when speedway sam took off like he was racing a funny car in the quarter-mile.
big hug and sloppy kiss to all the wizard-magicians over at magic lantern for making raw video on an SLR possible. xoxo