Posts Tagged coffee
last year i shot a christmas social media campaign for coffee-mate. because nothing says elegance like a fuzzy wool coffee mug holders lavished with snowmen, slices of pumpkin pie, and blinking christmas lights. when it launched the social media chatter went wild. i loved peeking in on the action and reading the posts between the mug mittens haters and those who were absolutely crazy about them. regardless of what side you’re on the campaign created a hot buzz – and that is what we were after.
this is my friend genevieve lake. as i was shooting her, i was thinking, “genevieve might be my friend with the most “e’s” in her name.” later that night i got curious and was thinking, “what word in the english language has the most “e’s” in it?” so i searched for it – and there it was. kinda incredible that other people in the world wanted to know that exact same question. it’s funny how we search for crap like that and expect an answer. in fact, these days i get pissed when i search for something really obscure and my search comes up empty. i’m like, “‘alien toejam soup spoon machine’ doesn’t have any exact matches?!??!? aw, come onnnnnnnn! why hasn’t someone already written about that?” it turns out that “degenerescence” tops the charts at 6. “effervescence” and “beekeeper” come in second with 5, and genevieve (and 10ish other words with 4 e’s) comes in third. there it goes – that’s the official list. how can i be so sure? because that was the conclusion of the first few results of my search. and in this age of endless information at our fingertips, i’ve learned that if the results from your search aren’t on the 1st page, they’re not going to be seen. and if they’re not in the first 3 or 4 results, they’ll take too long to look for. so as far as anyone will ever know – this list is definitive.