Posts Tagged nyc

maidenform

another couple of quick videos i shot for maidenform

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talib kweli

talib kweli has been on my favorites list for a long while now. i started listening to him probably 10 years ago and i’ve been hooked since. his lyrics just connect. if you know his music you know exactly what i mean. we were shooting the “making of” his song “Lord of the Light” for HBO’s Game of Thrones “Catch the Throne” Mixtape Volume II.

i’ve heard his powerful voice all these years so i was pleasantly surprised to witness how humble the guy really is. it was pretty darn refreshing. made me respect him even more than i already do.

talib_2talib_4 talib_1

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christmas sweaters for your coffee mug

last year i shot a christmas social media campaign for coffee-mate. because nothing says elegance like a fuzzy wool coffee mug holders lavished with snowmen, slices of pumpkin pie, and blinking christmas lights. when it launched the social media chatter went wild. i loved peeking in on the action and reading the posts between the mug mittens haters and those who were absolutely crazy about them. regardless of what side you’re on the campaign created a hot buzz – and that is what we were after. Screen Shot 2015-04-09 at 1.18.29 PMScreen Shot 2015-04-09 at 1.27.20 PMScreen Shot 2015-04-09 at 2.00.20 PM Screen Shot 2015-04-09 at 2.00.09 PM

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ray’s candy store

60-some years ago Asghar Ghahraman wanted to live in america but he couldn’t afford the trip – so he did what any other level-headed iranian would do: he joined the iranian navy, waited 9 years to dock in america, jumped ship, and swam to the land of liberty. the next few months took him far south, then far north. being homeless in nyc, he realized the american dream of building something out of nothing. at the time of this interview, mr. ray (he learned spanish to forge a drivers license/new identity as “raymond alvarez”) is 81 and has been running his candy store on avenue A. for 40 years without ever taking a vacation. i love this guy, i love his store, and i love his chocolate milkshakes. this is my tribute to the nicest guy in the east village.

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barstarzz

i was walking through a park when i saw some mega-beefy guys getting awesome on some of the playground equipment. all kinds of crazy exercises were going down. pull-ups, push-up, diagonal-ups, handstand-ups, flip-ups, twist-ups… and apparently it works because those dudes are more ripped than my acid washed jeans in the 7th grade. they call their crew barstarzz. i chatted them up and a few weeks later came back with my camera and took some pictures.

barstarzz_19 barstarzz_7 barstarzz_2 barstarzz_17  barstarzz_11barstarzz_6

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spec nike commercial – first experiment with canon raw

so the wizards over at magic lantern have figured out how to hack canon software to shoot raw video. no more compressed .mov files – but real raw video. it’s gorgeous. kind of dreamy, even. but it IS a hack, and the workflow is a little less than dreamy. like everything else, once you pass the learning curve it starts feeling more comfortable. there are still some bugs in the system and glitches happen – but it’s an open-source work-in-progress and gets better daily. i actually shot this piece a few months ago and the quality of the builds lately have been a lot more reliable.

i whipped up this spec commercial to get my feet wet with the whole canon raw process. my inspiration was, “what if a girl loved running so much she ditched her date to go running?” so i built the storyboard, called a couple friends, and we went for it. it took maybe 4 or 5 hours to shoot everything. my favorite part of the night was shooting the running scenes. i conned my friend sam to drive me around on his moped so i could track our runner. we dropped off everything but the bare bones at our base camp and headed to our location. now imagine this, me on the back of the moped, sitting backwards – wearing a backpack on my chest with a c-stand arm jutting out supporting my key light (a small LED setup) – holding my steadicam merlin 2 rig – and best of all, i left my gaf tape at our base camp, so i had to cover the moped’s brake light with my leg so it wouldn’t hit my actress – all the while trying to balance and not fall when speedway sam took off like he was racing a funny car in the quarter-mile.

big hug and sloppy kiss to all the wizard-magicians over at magic lantern for making raw video on an SLR possible. xoxo

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kind

here’s a sneak peak of an ad campaign i shot for Kind Snacks. these photos are from NYC, Boston, Philadelphia, and SF.  check out a few more here:

http://joshmaready.com/new-work/thumbs/

full story coming soon…

kind_ooh_bos_kiosk_sideKIND - NY - Taxi Tops - 08-19-13 (10)KIND - Phildelphia - Double Decker Buses - 08-19-13 (3)KIND - Boston - Commuter Car Cards - 08-19-13 (3) KIND - Boston - SRKs - 08-19-13 (1)KIND - Philadelphia - Digital Bulletin - 08-19-13 - #116.10 (2) KIND - SF - Cable Car Queen - 08-19-13 (2) KIND - SF - 2-Sheets - 08-19-13 (7)kind_ooh_b1_nyc_r4_taxitop

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