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christmas sweaters for your coffee mug

last year i shot a christmas social media campaign for coffee-mate. because nothing says elegance like a fuzzy wool coffee mug holders lavished with snowmen, slices of pumpkin pie, and blinking christmas lights. when it launched the social media chatter went wild. i loved peeking in on the action and reading the posts between the mug mittens haters and those who were absolutely crazy about them. regardless of what side you’re on the campaign created a hot buzz – and that is what we were after. Screen Shot 2015-04-09 at 1.18.29 PMScreen Shot 2015-04-09 at 1.27.20 PMScreen Shot 2015-04-09 at 2.00.20 PM Screen Shot 2015-04-09 at 2.00.09 PM

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kind

here’s a sneak peak of an ad campaign i shot for Kind Snacks. these photos are from NYC, Boston, Philadelphia, and SF.  check out a few more here:

http://joshmaready.com/new-work/thumbs/

full story coming soon…

kind_ooh_bos_kiosk_sideKIND - NY - Taxi Tops - 08-19-13 (10)KIND - Phildelphia - Double Decker Buses - 08-19-13 (3)KIND - Boston - Commuter Car Cards - 08-19-13 (3) KIND - Boston - SRKs - 08-19-13 (1)KIND - Philadelphia - Digital Bulletin - 08-19-13 - #116.10 (2) KIND - SF - Cable Car Queen - 08-19-13 (2) KIND - SF - 2-Sheets - 08-19-13 (7)kind_ooh_b1_nyc_r4_taxitop

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type 1 diabetes

diabetes is one word, but covers two diseases. when people mention “diabetes” they’re most likely talking about type 2 diabetes. type 2 diabetes usually develops in people because of the way they choose to live their lives – but type 1 diabetes is an autoimmune disease in which the body attacks and kills off its own insulin producing cells. in fact, most people with type 1 diabetes prefer to call it “type 1” or “T1D” to differentiate themselves from others whose diabetes developed because of their lifestyle choices. people who have T1D have to regulate their blood sugar by injecting insulin into their bodies. insulin is a hormone that allows the body to metabolize glucose. to inject insulin, they can use a syringe or insulin pen (looks like a large pen with a needle. it has a multi-dose cartridge with selectable dose amounts), or a small insulin pump (about the size of a pager) they can wear 24 hours a day that feeds a pre-programmed amount of insulin through a cannula (small tube with a needle) into the subcutaneous space (under the skin) somewhere in the body. there are 5 or 6 things that affect blood sugar and we can only measure two of them, so regulating blood sugar is a delicate 24/7 balancing act that can’t be taken lightly – but that doesn’t mean it has to slow you down…

in 1983 bill carlson was the first person with T1D to finish the ironman triathlon. ever since he’s inspired others with T1D to turn stumbling blocks into stepping stones. here are some pictures i shot in san diego of a crew of triathletes and friends who have T1D who were training for an upcoming race.

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the crew would stop every 30 minutes or so for a quick blood sugar check

the crew would stop every 30 minutes or so for a quick blood sugar check

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menswear

 

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ty-anna-saurus rex

anna does an awesome tyrannosaurus rex impersonation, but can immediately go from “tyrant lizzard” to “effortlessly elegant” without even blinking. it’s kind of amazing to see.

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movement and muscle

a while back i made an acroyoga video with chelsey korus and matt giordano that turned out completely fantastic. check it out HERE. ever since that shoot i imagined making a dark, contrasty video showing tight shots of the body in motion. the movements of arms and legs, muscles tensing and relaxing, the rib cage moving from breathing…  it’s all so graceful and beautiful – especially when done with the precision of a professional. after a few months of conflicting schedules the stars aligned and chelsey ended up back in front of my camera.

we also took some photos:

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up in smoke

last night i looked out of the window and saw this

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